As an active member of what has not been coined, "Generation Y," I find this PR move by NASA to be the greatest effort made yet to engage a young, technology hungry audience. With quarterly progress posted on iTunes viewers will have a unique opportunity to keep up with what NASA is accomplishing with the Ares rocket as easily as they would a favorite band or television show.
Going beyond making knowledge accessible to the public, this announcement ensures a greater following for the Constellation program altogether. People who do not check up on NASA regularly but are interested in its programs will stumble upon this easy-to-use and forward-focused tool. Latent, casual NASA followers will become avid enthusiasts upon viewing the new space race play out before them in the palm of their hand.
Working in outerspace to benefit planet Earth
